Content Design
Content Style Guide
Objective
Help everyone at American Specialty Health create better content for members and clients.
Problem
Classic content problem 101, many teams creating content with a different voice and inconsistent tone.
Approach
I started by leading a series of content workshops with our product, marketing, social media, and clinical health teams. Over the course of several working sessions, I identified a core set of voice principles and a unified tone map. I took this information and created a style guide in Zero Height.
