Content design
San Diego Design Week
Objective
Create content for San Diego Design Week that promotes American Speciality Health and attracts applicants.
Problem
Company profile content is often boring and not especially useful. Given SDDW's audience primarily consists of people interested in design, it was important to educate not just promote.
Approach
I felt a Q&A piece viewed through a human-centered design lens would help meet the company's goals and educate readers. I interviewed members of the design team and created a shared Miro board to brainstorm ideas and collect rapid feedback.