web Design
Commercial Web Project
Objective
Design a new website for a health plan to educate members, brokers, and employer groups about their services and ancillary benefit programs. Additional need to provide a repository containing program instructional documents.
Problem
The client was struggling to position their services to the market. The client also wanted to reduce support requests by having an easily navigatable and searchable site that could help answer questions about their program offerings
Approach
Designing the site required thinking through and re-structuring all of the information contained on their old site. I also wanted to ensure the site was easily searchable and conducted user interviews to help determine a naming and navigation structure that made sense to end users. Ultimately this was both a visual design and intensive informational architecture project. I was also responsible for building out the backend structure in WordPress and training the client.
